Showing posts with label social media. Show all posts
Showing posts with label social media. Show all posts

Friday, June 20, 2008

Newbie Ponders Digital Life After Death

Never before in human history has communication been so widely enabled. There are so many communication tools available to us these days, it can be overwhelming. Most of my friends and collegues have profiles on multiple social media platforms -- Twitter, facebook, LinkedIn, MySpace; most have a blog or more than one; most have more than one email address (gmail, hotmail, work email) and two or more phones (home, office, cell). Many even have multiple cell phones. Some even use the post office to send old-fashioned greetings using pen on paper or cardstock.

As human communication tools have evolved and multiplied, so too has the social infrastructure to maintain them, the apparatus that allows the government to be aware of your whereabouts. When you move or change service providers, there are clear and organized methods for communicating this change of address, phone, etc to those who need to know. Also, when someone dies, there's paperwork filled out by the next of kin or executor that indicates what is no longer valid, or the change in ownership of certain contact points -- address, phone number, cell phone account -- that typically pass to the next of kin or executor. But there's no official way to communicate this change of status to our digital selves.

A very close friend of mine passed away two years ago, after a long, brave battle against breast cancer. She's gone, but her hotmail, her blog, and her facebook page are all still alive. Her next of kin (her mother) and her executor (her partner) don't know what her passwords were, and there are no clear tools for communicating to the authorities in charge of those online properties that these accounts should be legitimately deleted on her behalf, or ownership of the accounts passed to those who might be in a position to update her status.

So where are the infrastructure tools for tracking our digital lives, and deaths? We all talk a lot about managing your personal brand or brands online, which is all well and good if you're alive to do it. But who manages your personal brand after your death? Have you planned who is going to update your multiple online personas and profiles? Have you communicated your passwords and login info to your next of kin or executor?

Monday, June 9, 2008

Newbie's personal brand - or lack thereof

I've been feeling guilty that I haven't put much effort into creating or maintaining an online personal brand. Sure, I have this blog, and this blog name is what I use as my Twitter handle; but that's about the extent of it. Everywhere else -- facebook, myspace, LinkedIn, I'm me -- but different aspects of me.

I use MySpace exclusively for staying in touch with my far-flung family; facebook for keeping up with friends and some professional contacts; and LinkedIn for professional contacts. Except for my LinkedIn widget here, I don't cross-promote, either. I couldn't help but feel that maybe I've been doing myself a disservice by not having a more cohesive online presence.

But this recent post about personal brand from one of my fave bloggers, Penelope Trunk's Brazen Careerist, has me thinking differently. Maybe what I'm doing -- using different social media for different aspects of my business and personal life -- makes sense! What a relief. Isn't it gratifying when a smart thinker you admire validates your instincts?

Also, I've always felt guilty about how choosy I am when it comes to adding friends in any of these spaces. I don't add friends on MySpace -- my family are the only ones I want reading that. Typically I don't add friends or contacts on facebook unless I've met them at least once in person and face-to-face. And I don't add contacts on LinkedIn unless they are, in fact, professional contacts.

I work in publishing and I get a lot of friend requests on MySpace, facebook, and LinkedIn from authors whom I may have corresponded with on a professional basis in the past, but have rarely actually met in person. I almost always turn them down, or add them on a "limited profile" basis, especially on MySpace and facebook, and then end up feeling guilty, like I'm spurning them. I've yet to find any validation on this point.

So for all you smart thinkers out there: what do you do when you get friend or contact requests from people you don't really know? Do you automatically accept everyone who wants to link up with you? Or are you more choosy?

Wednesday, June 4, 2008

Newbie takes offense

I read Mitch Joel's Twist Image blog every day and 99.9% of the time my reaction is to nod in agreement. But today his latest post, "My conversation can beat up your conversation," specifically this portion of it, stopped me cold [emphasis added by me]:

"There's a strong case as to why all of us need to be spending more time on Technorati and doing everything in our power to build both our ranking and authority. Let's be honest: what's the point in Blogging if you're not building readerships, conversations and exposing your ideas to a growing audience?"

Wow. I don't even know what to say. What's the point in blogging?? Maybe it's me but that last sentence really touched a nerve. I realize that Mitch Joel is talking to (sorry, "conversing with") a marketing-centric audience, and for that audience alone I do agree with his statement -- if you're blogging for marketing purposes, on behalf of a brand or corporation, numbers count, and growth is a key measurement of success.

But it's such a bald, bold statement that I think the context is lost, and that's a shame, because out of context the statement comes off as... kind of arrogant. And, in my humble opinion, it's not true outside of a marketing context. There are plenty of reasons to blog for a small, stable audience: to keep in touch with friends and family; to chronicle an experience or evolution of thought; to share your ideas with a small, select group.

This is primarily why I started this blog. I'm chronicling my experience as a newbie; my ideas and thoughts about my adventures in social media aren't new -- but they are new to me at the time they occur to me, and like most humans, I'm following my instinctive urge to share my thoughts with friends new and old.

Let's face it, nothing I've posted is going to be of much interest to a larger audience. My goal is to share a conversation with a small, select group and I have. I've never made any effort to grow my audience, and as a result my audience has stayed small. And I wouldn't have it any other way.

Monday, May 26, 2008

Newbie will MESH you up

Wow, it has been a LONG time since I posted. In my defense, it has been a crazy month. Among the highlights, I attended the MESH conference -- my first, because for the first time MESH was not at the same time as BEA. And not only did I attend -- I was a panelist, on Social Media and the Enterprise. Oh, and in a random drawing I won a free copy of Microsoft Ultimate Office! W00t!! Best. Swag. Ever.

I have to say, the experience of being a panelist was first-rate. I really felt welcomed and taken care of by the entire conference staff, from the Tuesday appreciation night at the Drake to the MESH after-party on Thursday. Our esteemed moderator, Michael O'Connor Clarke, did a fantastic job of guiding the conversation to encourage meaty questions and divergent points of view. I appreciated that my fellow panelists had a different take on social media for business, and I'm glad I could provide a counter-point.

With free wifi and multiple electric outlets, it was amazing to look out from the stage and see a sea of laptops; and gratifying as a panelist to know that every time I referenced one of our online properties as an example, half the room would be looking it up right away. Talk about immediacy of impact!

It's incredible to see amount of Twittering that goes on at these digital-themed conferences. On two occasions I found that a panel was veering away from the topic I'd hoped they'd cover; both times all I had to do was check the tweetstream or the live blogs and I was instantly in touch with what was being covered in other rooms, by other workshops and panels. (I confess: once I even ducked out to catch the last half of another workshop after a hot tip via Twitter.)

Needless to say, as both an attendee and a panelist, I enjoyed myself immensely. The entire event ran seamlessly, which as a natural-born organizer and planner, I always deeply respect and appreciate as I know how much work goes into that appearance of seamlessness. And of course, I found the workshops and panels interesting and engaging, many of which sparked ongoing dialogues with many more questions raised than answered.

I have to confess though, that like many digital-themed conferences, my main takeaway was not anything I learned during the keynotes or panels, but the connections I made during the breaks, lunches, and after-parties. I met some truly fascinating people doing innovative work on both the technical, product side and the marketing / social media side. I look forward to maintaining the connections I made through Twitter and other means!

My final note about MESH: This is absolutely the LAST TIME I attend a conference without a laptop. I'm sick to death of being the only one scribbling on a notepad while all around me people are connected, live-blogging and twittering. Big shout-out to Eden Spodek for allowing me to read Twitter over her shoulder!

Sunday, March 16, 2008

Newbie becomes Twitter convert!

After much encouragement from such cool chicks as Eden, Connie, and Kate during a raucous and rowdy geeky girls get-together last week (martinis may have been involved), I decided to give Twitter one more shot.

And I am SO glad I did! Wow, I HAVE been missing out! Thanks to a few tips from my new Twitter friends on how to use it I totally get it now. Count me in among the throngs in the pro-Twitter camp.

I still don't kid myself that it's mainstream -- or even close to approaching the usability that made facebook and myspace household names -- but it definitely has that potential. And I'm excited to be watching its development from the user perspective!

Monday, March 10, 2008

Newbie is Twittering: I don't get it

At PodCamp Toronto back in February, and in fact at any social media-related meetup or get-together in recent memory, the buzz has been all about Twitter. Twitter, it seems, is the Next Big Thing in social media, the app that everyone is talking about. Most of the folks who led me into the social media space -- Mitch Joel, Michael Seaton, Eden Spodek, Kate Trgovac -- are ardent fans of Twitter.

But I just don't get it.

I have tried, oh how I have tried. I joined Twitter about 6 months ago when hardly anybody I knew was on it; I quickly gave it up as not relevant to me because, as anyone on Twitter knows, it's only as valuable as the people you're following.

Recently, when everyone I know was exhorting me get back on it and follow them, I did... for about two weeks before I lost interest again.

I have no explanation for this except that it's just not for me. I'm really just not all that interested in brief snapshots of what people are thinking about at that moment. Oh, I can definitely see the appeal, and I can definitely understand the incredible value for anyone who can access Twitter via their mobile or handheld, especially those who travel a lot and find themselves stuck in layover and wanting a quick meetup. In fact Twitter was invaluable in the hours after the presentations had wrapped up on the Saturday at PodCamp Toronto -- thanks to Twitter 3 separate groups of people shared notes about their relative locations, and successfully connected at a restaurant that could accommodate 25 people.

But I don't have a handheld, or a mobile with web access, and I'd really rather read the reasoned, fully thought out musings one finds in blog posts than off-the-cuff thoughts on Twitter.

All of which makes me feel oddly disconnected from the social media crowd. Usually I'm among the first to embrace, then evangelize these kinds of tools. So tell me: am I missing something? am I using it wrong? Worse, am I missing out? Or am I just part of the larger mainstream that hasn't caught on to Twitter, and won't until it tips into the popular consciousness like facebook did?

Friday, October 12, 2007

Reconnecting with friends... Well, their avatars

Monday October 1st saw another After A Fashion social-shopping get-together in Second Life. Check out the the AAF blog for details of the amazing outfits and free hair fat packs I picked up!

Every time I get together with the AAF girls in Second Life I'm amazed at how the virtual world enables me to reconnect with people that I seldom see in RL (real life). Even though it was ages since the last AAF excursion, we quickly fell into an easy conversation. Of course it helps that the social shopping aspect gives us an activity to share in, so there are few awkward pauses in the conversation; but even when I encounter utter strangers in SL, the chat seems to flow, and folks are just generally more friendly and approachable than anyone I've encountered in RL.

I find myself musing about this more and more, and wishing that I could put my finger on the element of Second Life that makes for such easy interaction. What do you think? Any ideas as to why this is so?

Thursday, September 13, 2007

Speaking of breaks... and tweets

Wow, I'm horrified to realize just how long it has been since I posted last! Talk about taking a break! Oddly, I do have lots of thoughts to share and ideas that I want to seek feedback on -- I just don't have a lot of time these days. Now that summer is over, work is on like Donkey Kong, as the kids say. But I will try to make time to post when I am moved to do so, rather than putting it off and putting it off until I forget what it was I wanted to post about.

One thing that's happened lately is that I finally (FINALLY) signed up for Twitter successfully. Yeah, I know what you're thinking: I'm about 5 months too late. It's true! I was momentarily thrilled that I finally managed to get our corporate IT department to modify my firewall enough so that I could sign up... only to find that Twitter is akin to a desolate ghost town. Maybe I'm just not following the right people. Or maybe I've missed the boat completely. Either way, I gotta say that there doesn't seem to be much action there, and when there is, my reaction is mostly: meh. I think I prefer longform blogs to the micro-thoughts posted on Twitter.

So I'm hoping someone can educate this naive newbie. What am I missing? Has Twitter jumped the shark? Or am I using it wrong?

Friday, July 6, 2007

Redefining Friendship

Last post for today. I promise! I haven't had much time to post lately, so I guess I'm making up for it today.

I'm stoked to be going shopping in Second Life twice in the next few days -- tonight for skins, and Monday with the After a Fashion gang for bikinis. Not just because I've been hankering for a new skin, and a bikini to properly show it off, but because it gives me a chance to socialize with my dear friends Eden and Kate.

This got me thinking some more about how social media and web 2.0 are redefining friendship for a large proportion of the online world. To me, shopping in SL with my After a Fashion friends is the same as shopping in real life (except that I'm much less likely to do it in real life because I hate trying on clothes). To me, the fact that Mitch Joel posted a link to an article in his del.icio.us is the same thing as if he'd emailed me the link or the article directly. To me, my sister posting on her MySpace blog about her house purchase is the same as if she'd IM'd or emailed or phoned me personally to share the news.

My offline friends don't feel the same way, however, and much as I try to explain it to them, they don't get it. To them, my telling them that I have plans tonight to shop online is akin to my telling them that I'm going to move to a small cabin in the woods like Ted Koszinski.

Is it just me? Has anyone else had trouble trying to define, or redefine, the new boundaries of friendship for their loved ones who aren't as plugged in?

Thursday, May 3, 2007

By the power of... Me.

This article neatly describes the implications of what happened to Digg this week. In the world of social media, the balance of power is squarely in the hands of the users. Social media business models are dependent upon users, well, using -- and everyone knows it, from the users to the smart execs like those at Digg, who clearly recognize that to kowtow to legal precedent in this matter means death to their business.

Maybe it's my commune upbringing, but I can't help but see parallels with political theory, specifically the rise of Communism in 1917 and the peace movement of the 70s. One famous slogan of that movement is "what if they gave a war and nobody came?" (I think my hippie parents may have had a bumper sticker to that effect.) My anarchist husband would no doubt explain more eloquently than I can that governments need citizens just as social media platforms need users. The significant difference being, of course, that most governments (excluding those that are new and therefore highly susceptible to coups d'etat) have elaborate systems in place to force citizens to put the interests of the government ahead of their own.

Will this ever happen to Web 2.0? Will access to these platforms become so ingrained and essential that the idea of effecting radical change upon them becomes anathema to the users? Or will the reverse happen, with users calling the shots and businesses changing their models to keep the masses loyal?

In political theory, there's usually one catalystic event that triggers mass uprising and revolt, one "we're mad as hell, and we're not going to take it anymore" moment that forces change. There's already an undercurrent of resentment against DRM and the ongoing Google/YouTube copyright debacle. Maybe that issue will be the focus of the next tipping point for change. Gosh, I hope so.